Home Finance AirAsia India flyers can now avail high-res digital content material

AirAsia India flyers can now avail high-res digital content material

New Delhi, Nov 22 AirAsia India flyers can now take pleasure in excessive decision digital content material together with films, internet collection and information articles after the arline on Tuesday introduced a partnership with Hyperlocal Cloud platform Sugarbox, to launch a first-of-its-kind in-flight expertise hub.

‘AirFlix’, an revolutionary answer for digital entry within the skies, is obtainable throughout the airline’s fleet.

Providing a worth proposition distinctive to Indian skies, it gives over 6,000 hours of high-resolution content material, enabling entry to over 1,000 worldwide and Indian films, quick films and greater than 1,500 internet collection episodes, enabling visitors to stream buffer-free content material from OTT Apps.

‘AirFlix’ is powered by the patented Cloud Fragment know-how developed by Sugarbox, to offer fliers with digital entry mimicking the web expertise, even with out in-flight connectivity.

It’s built-in and operates in sync with AirAsia India’s in-flight ancillary platform, enabling clients to browse the menu and place orders utilizing their private units.

With a pace of as much as 1Gbps and storage capability of 8TB, ‘AirFlix’ affords a number of customised choices, together with video games, ed-tech content material, information articles, music, e-commerce, and way more.

Speaking in regards to the launch, Siddhartha Butalia, Chief Advertising and marketing Officer, AirAsia India, stated: “We’re excited to introduce the ‘AirFlix’ expertise hub for fliers and to companion with Sugarbox on their pioneering know-how platform, providing a wider and extra numerous vary of charming content material and a actually elevated consumer expertise.

“We’re trying ahead to leveraging the potential of this platform, introducing revolutionary options and technological integrations even past in-flight eating, leisure, and purchasing, and enabling personalised experiences that present a definite, differentiated flying expertise in a hyper-competitive market.”

Talking in regards to the collaboration, Rohit Paranjpe, Co-founder & CEO, Sugarbox, expressed: “We’re delighted to companion with AirAsia India on their journey to revolutionise the flying expertise with ‘AirFlix’. This can be a first of its type initiative globally, the place we’re bringing the ability of the Cloud to plane, utilizing Sugarbox’s patented Cloud Fragment know-how.

“It permits a’AirFlix’ to supply many firsts within the business — entry to OTT Apps, E-commerce, Information, Podcasts and In-flight F&B ordering. That is just the start of unlocking limitless alternatives for customers by contextual, hyperlocal experiences. I am very excited with what’s to come back for ‘AirFlix’ and longing for fliers to start out experiencing it.”

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