Home Automation Bikayi unveils its model new identification BIK, a platform now for mid-market...

Bikayi unveils its model new identification BIK, a platform now for mid-market and enterprise manufacturers as properly – News235

  • With the brand new identification, the corporate, BIK, might be enabling D2C manufacturers to develop exponentially
  • It’s launched to assist manufacturers improve their ROIs by leveraging WhatsApp

Bikayi, one among India’s largest and most trusted e-commerce enablers, right now unveiled its new model identification, BIK. The imaginative and prescient of the corporate is to make manufacturers limitless and assist them leverage the ability of conversational advertising with BIK.

As we speak, companies and e-commerce platforms are unable to successfully interact with prospects by means of conventional channels corresponding to SMS, emails and advertorials amongst others. With enhanced technological penetration, extra shoppers are personalised messaging and curated merchandise. There’s a 70% larger likelihood of shoppers making purchases, resulting in larger conversions when they’re provided a personalised expertise. To faucet into this great potential, BIK was constructed to assist manufacturers drive visitors and re-engage their prospects. In alignment with Bikayi’s imaginative and prescient, BIK goals to assist companies and types successfully attain out to intelligently segmented audiences and create belief amongst them with verified WhatsApp accounts and drive most ROI.

Catering to extra discerning prospects as the corporate strikes upmarket, the feel and appear of the model emblem has additionally developed. Quick pivoting to conversational commerce, the intention is to create a new-age model that’s heat, pleasant, energetic, revolutionary and educated but skilled.

Speaking concerning the new model identification, Ms Sonakshi Nathani, Co-Founder and CEO of BIK mentioned, “As we speak, we’re way more than a platform for e-commerce manufacturers and as we proceed to reinvent ourselves, we now have expanded our product portfolio with BIK. Based mostly on substantial insights from our customers, we understood that retailers and types require new advertising channels which attain out to potential prospects whereas retaining the present ones. The main focus in the direction of giant e-commerce D2C manufacturers utilizing our advertising device BIK was an natural alternative and a perfect step in the direction of strengthening our footprint.”

Including to the identical, Ashutosh Singla, Co-founder and CTO mentioned, “With technological penetration and extra prospects looking to have interaction in personalised choices, the manufacturers internationally are reinventing themselves to make the most of property at their disposal in one of the simplest ways potential. The brand new model identification, BIK, displays these trade developments and has been curated with utmost care to assist manufacturers improve their ROIs.”

With BIK, the manufacturers will have the ability to re-engage with lapsed prospects and encourage them to finish their purchases. Constructing on the belief and credibility provided by the manufacturers, BIK will assist firms strike a stronger reference to consumers with every buy, backed by private contact. It could drive up the engagement fee by 3x.

Following are a number of the high options obtainable by means of BIK: 

o     Good cohorting primarily based Broadcast campaigns

o     Template Builder

o     Multichannel CRM with Reside interplay chat display screen

o     Automated messages and transactional messages

o     Conversational Chatbot with circulation builder

o     Full buy on WhatsApp

o     Conversational advertisements

o     Lead capturing and web site chat widgets

o     Development Technique Supervisor providers

With options corresponding to good cohorting primarily based broadcast campaigns, manufacturers can analyze how their prospects work together along with your campaigns and re-target them primarily based on their intent with the appropriate content material. With conversational chatbot, manufacturers can deploy improved product discovery and question decision  for his or her prospects on WhatsApp.

A few of the D2C manufacturers on-boarded by BIK just lately embrace Soxytoes, Evolve Snacks,  Bathla Aluminium and Deciwood.

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