- Introduces Picture Search, Stay Commerce, and Digital try-ons for a greater discovery expertise for patrons
- Provides ‘Model Mall’ mode, a function to get quick access to premium manufacturers throughout classes together with trend, life-style, mobiles, and electronics
- Enhances search expertise for patrons with simple filters, showcasing fashionable merchandise and product suggestions
Bengaluru, September 9th, 2022: Flipkart, India’s homegrown e-commerce market, is all set to offer customers with an improved and enhanced buyer expertise on the Flipkart app. Flipkart is introducing a bunch of recent options by way of design adjustments on its app to serve totally different units of shoppers that discover e-commerce this festive season.
The fully revamped expertise has been launched to thrill customers by specializing in visible design, ease of navigation, simple discoverability of offers and merchandise, and an immersive and interactive expertise with dwell commerce.
Constructing on buyer analysis and indicative preferences, Flipkart has rolled out design adjustments, together with upgrades in typography, iconography, layouts, animation and navigation, and colours to scale back visible muddle and enhance the general readability of the content material.
Flipkart has additionally launched a number of new capabilities that embody ‘Model Mall’ mode, aimed to supply a premium expertise to prospects, ‘picture search’ to simplify and slim down the product discovery journey for patrons, ‘dwell commerce’ to offer an interactive buying expertise, and ‘video cataloging’ to allow prospects to get dynamic details about the merchandise reminiscent of match, cloth, to beat vernacular and linguistic obstacles.
Commenting on the announcement, Bharath Ram, Senior Vice-President, Consumer Activation and Retention at Flipkart, stated, “As a homegrown e-commerce market, we perceive that our client cohort is more and more changing into heterogenous who’re in search of distinct experiences on the platform. We’ve got rolled out numerous capabilities over time to offer a seamless e-commerce expertise. On this journey, we’re happy to introduce the variety of adjustments in Flipkart’s cellular app to offer quick access, significantly to the new-to-e-commerce prospects throughout the host of classes together with a number of different advantages.”
Flipkart rolls out new know-how and design upgrades on the app forward of this festive season
This growth comes shut on the heels of Flipkart endeavor vital design adjustments on its cellular app, together with the introduction of a grocery tab to reinforce the consumer expertise to make it extra intuitive and easy to navigate.
Key Options launched on the app embody –
‘Model Mall Mode’ – For e-commerce savvy prospects in search of premium merchandise
Buyers in search of branded merchandise and a extra premium buying expertise can now change the expertise to the ‘Model Mall’, a simple option to uncover high quality merchandise from well-known manufacturers at nice costs. The common mode will proceed to supply unbelievable worth and offers for customers in search of inexpensive choice.
This has been launched as an assisted buying expertise on the app with a premium consumer interface to allow prospects by way of simple discovery and navigation of premium, branded merchandise throughout classes together with trend, life-style, mobiles and electronics. The ‘Model Mall Mode’ mode could be activated by tapping on the toggle on the prime proper part of the Flipkart app homepage which is able to change the consumer interface to a darkish mode with greater icons and footage, and supply the widest vary of high-end manufacturers obtainable on Flipkart.
Picture Search – Simplifying product discovery for brand spanking new to e-commerce prospects
As tens of millions of recent customers discover e-commerce they wish to discover out what their favourite superstar wore lately and purchase related, trending merchandise. Picture search makes that occur with ease.
All they should do is take a screenshot of the outfit or merchandise they’re in search of and add the identical on the app by clicking on the ‘Digital camera’ icon. The search engine will then search for both actual or related merchandise to it.
For classes like trend, life-style, jewellery, and sweetness merchandise, this manner of looking can add plenty of comfort for customers who might discover it simpler to picture search than write descriptive queries and picture search helps them uncover when it’s troublesome to specific by typing.
Stay Commerce – From sellers and types for patrons that want curated choice
Stay commerce has been launched to allow customers to find new merchandise and study them intimately by way of influencer-led interactive video content material on Flipkart. Throughout classes tens of millions of customers will now be capable to watch dwell video content material for make-up tutorials, curated trend seems and even new telephone and digital launches.
Options like ‘Chat & Purchase’ will additional enable customers to cut price similar to they do once they store at their native outlets. Throughout the dwell movies, the web page’s backside can have a hyperlink to all of the merchandise displayed within the video which is able to additional direct the customers to the product web page – merchandise together with make-up, equipment, garments
Throughout The Huge Billion Days, customers can count on to look at, chat, and store with their favorite influencers and celebs.
The presence of product visualization is a vital think about enhancing a buyer’s on-line buying expertise, particularly within the magnificence class. Clients can discover the ‘Strive On’ function on the product web page of Flipkart on the backside proper nook of the picture gallery. After enabling the digicam and gallery entry, customers can go for a ‘Stay’ Strive-On or by importing a selfie to see how a product would look on them nearly, in addition to save the picture to share throughout different apps. It allows customers to nearly strive on magnificence merchandise reminiscent of lipstick, basis, eyeshadow, kajal, eyeliner, compact, concealer, highlighter, blush, and mascara from main manufacturers together with Lakmé, Maybelline, Blue Heaven, Faces Canada, and L’Oréal Paris.
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