Reinforces the worth and flexibility supplied by SuperCoins throughout Flipkart and its associate platforms forward of the festive season
Flipkart, India’s homegrown e-commerce market immediately, introduced its first digital video marketing campaign for Flipkart SuperCoins – ‘Yeh Sikka Kahan Chalega’. The digital marketing campaign has actor Jatin Sarna of Sacred Video games fame to bolster consciousness on every little thing there’s to learn about SuperCoins.
The marketing campaign simplifies the idea of SuperCoins rewards and highlights its use throughout associate platforms – Myntra and Cleartrip, and lots of extra manufacturers throughout numerous classes like Hotstar, SonyLIV, ZEE5, Domino’s, Pizza Hut and so on. With Jatin Sarnaas the protagonist, the marketing campaign goals to ring a bell with prospects throughout the nation, particularly in tier 2 and past cities.
Constructed on intensive shopper insights, Flipkart rolled out the marketing campaign to boost consciousness round SuperCoins and spotlight the worth SuperCoins present to prospects. The marketing campaign showcases the myriad advantages SuperCoins present and shares data on avail them, not solely on Flipkart however on Myntra and Cleartrip too.
The comedian advert movie showcases a person berating himself, in entrance of his buddy co-worker for his ignorance after he realizes that he had missed out on financial savings that he may have made utilizing his SuperCoins. That is adopted by a voice from the heavens educating him about these rewards whereas shedding mild on Yeh Sikka Kahan Chalega (the place the cash can be utilized). The movie closes with a montage of prime presents for the upcoming Massive Billion Days and constructs on SuperCoins.
Commenting on the launch, Arief Mohamad, Vice President, Loyalty, Flipkart, mentioned, “At Flipkart, it’s our utmost precedence to serve our prospects with unparalleled worth. We goal to boost each shopper’s purchasing expertise and make it extra rewarding. By way of this marketing campaign, we goal to bolster the plethora of advantages customers can avail of utilizing SuperCoins, not simply on Flipkart however throughout the umbrella of Flipkart associate platforms and types, thereby enabling a large pool to buy and avail rewards, considerably enriching their purchasing expertise. We’re delighted to associate with Jatin Sarna in conveying this message to our 400 million prospects throughout the nation.”
You may watch the TVC right here : https://www.youtube.com/watch?v=gO6pe8QzlSI