Platform’s month-to-month energetic person base has reached 65 million as of October 2022; over 73% customers belong to non-metros and 47% are girls
Look Gaming, a part of shopper web firm Look, has greater than doubled its energetic person base in three quarters, revealed the Look Gaming Developments Report, 2022. The report acknowledged that the variety of month-to-month energetic customers on the platform elevated by 116%, from 30 million originally of January 2022 to 65 million as on 31st October 2022, making it one of many largest and wide-reaching gaming and recreation streaming locations within the nation. The expansion has been pushed largely by the adoption of gaming amongst more and more various demographic units, the report discovered.
Girls accounted for near 47% of Look Gaming’s person base, whereas non-metro shoppers shaped 73% of the identical. This means that the marketplace for gaming is quickly increasing throughout the size and breadth of the nation, and throughout a number of demographics. Gaming has additionally damaged age limitations on the platform, with curiosity in gaming and recreation streaming coming from a large age spectrum. Older generations have proven a better inclination in direction of taking part in informal video games – 27% of customers within the 45-54 and 19% within the 55+ age teams are participating with this recreation class. Customers within the age group of 18-24, alternatively, confirmed a powerful choice for watching reside recreation streams on Look Gaming. 47% of the reside stream viewers got here from this age group.
Look Gaming allows shoppers to find over 400 causal video games, professional gaming, tournaments and reside recreation streams amongst others immediately on the lock display screen of Android smartphones. Doing so, makes gaming way more accessible to a large viewers. This ease of discovery has been a significant purpose for the adoption of gaming by various teams on Look Gaming. The power to play these video games with out ing them has additionally been a key issue, because it permits shoppers to recreation with minimal storage and knowledge necessities, the report acknowledged.
“We see gaming as probably the most highly effective and educative types of leisure obtainable at this time. Look is dedicated to bringing a each day dose of world-class gaming experiences to individuals on their lock screens and by doing so, we’re increasing the gaming person base worldwide,” stated Bikash Chowdhury, Chief Advertising Officer at Look. “The insights in our Look Gaming Developments Report, 2022 testify to the truth that shoppers throughout the spectrum are loving the Look Gaming proposition of enjoyable, thrilling and fascinating video games aided by simple discovery and simplified utilization,” he added.
Look Gaming Progress Story – A participant for each recreation, a recreation for each participant
Within the final yr, Look Gaming’s library has grown to 400+ video games throughout 15+ classes, overlaying classes similar to technique video games, puzzles, arcade, simulation, informal, motion and shooter amongst others. The report highlights that 30% of avid gamers get pleasure from technique video games making it probably the most sought-after class on the platform, adopted by puzzles, arcade and simulation video games which stand at 15%, 12% and 11% respectively.
Amongst new customers, 50% of them proceed to have interaction on Look Gaming even after 6 months, whereas, amongst retained customers, the platform has witnessed 80% development within the first month of retention. A few of the prime and most performed video games on the platform embody Defend the Tank, Escape from Aztec, Swing Monkey, Jewels Block, and Fruit Katana amongst others.