In response to Canalys, in Q2 2022, Indian smartphone shipments reached 36.4 million models, a 5% drop from the earlier quarter, with main manufacturers struggling to shift models as shopper demand dwindled.
However as Q2 2021 was affected by the second COVID wave, the year-over-year comparability appears very constructive, with shipments up by 12%. Xiaomi retained its market-leading place, delivery 7.0 million models, regardless of experiencing one other quarter of each annual and sequential decline.
Indian smartphone shipments rose in Q2 2022
The newest information from analysis agency Counterpoint has proven that Indian-made smartphone shipments grew by 16% in Q2 2022 from the corresponding efficiency in 2021. The expansion in Made in India smartphone shipments is being pushed partly by a robust incentive framework put in place by the central authorities.
The Counterpoint information confirmed that Indian-made smartphone shipments for April-June 2022 have been over 44 million models. The Q2 determine exceeded each the Q1 efficiency and the corresponding Q2 figures from 2021. A complete of 36.4 million smartphones have been shipped in India in Q2 this 12 months. That is the third consecutive quarter of falling shipments in India for the smartphone market.
Among the many recorded information, Xiaomi retained its high place by delivery 7 million models, whereas Samsung and Realme took second and third spots with 6.7 and 6.1 million shipments, respectively. Nonetheless, the report additionally mentions that the year-over-year Indian smartphone cargo comparability appears very constructive, and is up by 12 %. The rationale for this may be the low shipements within the second quarter of 2021 as a result of second COVID wave, as per the report.
When evaluating the market share in Q2 2021 and Q2 2022, it offers a YoY progress in market share or a downtrend. Apparently, the Extremely Premium phase (with costs above $1,000) has elevated from 12% to 26% whereas the second band of units priced between $800-$899 has diminished by 37% from 22% to fifteen% in Q2 2022.
By way of manufacturing, TWS earphones dominated the home wearable ecosystem with 16%, adopted by neckbands and smartwatches. The energetic interventions by the Indian authorities have been highlighted as a significant driving issue for the surge. India continues to draw producers and buyers because it progressively companies up its place within the international tech market.
“The expansion got here from a number of gross sales occasions equivalent to Republic Day and Valentine’s Day, mixed with on-line unique provides,” the report mentioned. Offline channel shipments declined 13 per cent YoY. “Regardless of no main Covid-related restrictions on motion, the retail footfall remained low via the quarter,” it mentioned.