Home Finance Mastercard unveils ‘Sri Lanka with Love’ marketing campaign

Mastercard unveils ‘Sri Lanka with Love’ marketing campaign

Hyderabad: Because the scenario in Sri Lanka continues to enhance, Mastercard on Wednesday launched ‘Sri Lanka with Love’ marketing campaign to encourage Indian vacationers to discover the experiences provided by the Island nation. As a part of the marketing campaign, Mastercard has collaborated with over 50 service provider companions resembling resorts, resorts, eating places, and tour operators to advertise Sri Lanka as a most well-liked vacation spot for Indian vacationers. Mastercard cardholders planning to go to Sri Lanka can discover your entire suite of advantages on Mastercard’s web site.

In accordance with Mastercard, Travellers’ confidence in Sri Lanka as a viable vacation spot has risen considerably as a number of international locations eased their journey advisories. Given the beginning of the festive season in India, improved socioeconomic stability, and a beneficial foreign money trade fee, the nation is an ideal vacation vacation spot for Indian travellers who search serene landscapes, sun-kissed seashores, wildlife, journey sports activities, unique meals, and pilgrimage to among the world’s historical cities.

Harin Fernando, Minister of Tourism, Sri Lanka mentioned: “The combination of distinctive experiences, cultural and geographical proximity and affordability make Sri Lanka some of the most well-liked worldwide tourism locations for Indian travellers. On high of this, Mastercard’s ‘Sri Lanka with Love’ marketing campaign will present even larger worth to Indian vacationers for his or her spends throughout their journey. We’re assured that this partnership will go a great distance in direction of re-establishing Sri Lanka’s credibility as a protected and inexpensive tourism vacation spot.”

Vikas Varma, COO, South Asia, Mastercard, mentioned: “The genuine and numerous experiences provided by the island nation make it some of the fascinating vacation locations. Between January-September 2022, Indian travellers comprised greater than 16 p.c of all worldwide arrivals to Sri Lanka. Furthermore, as socioeconomic situations in Sri Lanka enhance, Mastercard is delighted to supply Mastercard cardholders in India an array of significant rewards and experiences to entice them to go to Sri Lanka once more, or for the primary time.”

Since 2018, Mastercard has partnered with Sri Lanka Tourism Promotion Bureau (SLTPB) to advertise the nation as a most well-liked tourism vacation spot throughout key supply markets.

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