Within the second leg of the marketing campaign, the model reinforces the enjoyment of enjoying along with family and friends on the A23 app
India’s main multi-gaming platform, A23 (Head Digital Works), launched the second version of ‘Chalo Saath Khelein’ model marketing campaign with its model ambassador, Shah Rukh Khan. With this marketing campaign, the model highlights the number of on-line video games on the A23 software which customers can play on-line along with family and friends.
The brand new advert movie depicts some SRK followers asking him to play a sport of rummy, carrom, pool and cricket with them after the sooner video of him saying ‘Chalo Saath Khelein’ went viral. All this is dropped at relaxation when SRK clarifies that he meant to play on-line on the A23 app which affords a number of on-line video games that all of them can play collectively. The message of ‘Chalo Saath Khelein’ might be telecasted throughout a number of regional languages together with Hindi, Bengali, Marathi, Kannada, Malayalam and Gujarati.
The model movie coincides with the continuing festive season and the upcoming T20 Cricket World Cup the place family and friends come collectively to have a good time. Beginning at this time the model movie is stay throughout social and digital platforms.
The advertisements had been launched on OLVs & OTTs alongside conventional mediums together with stay sports activities of the continuing T20 World Cup. An iteration of the movies specializing in the A23 rummy app will comply with on TV and proceed to air by the month of November.
Not too long ago, A23 additionally launched the ‘Accountable Gaming’ marketing campaign amplifying and upping the messaging of accountable gaming to new heights by exhibiting how customers can set each day limits and curtail the period of time they play on the platform whereas having fun with gaming.
Shah Rukh Khan drives house the message of ‘Chalo Saath Khelein’ within the new advert marketing campaign by A23, being launched across the World Cup
Talking concerning the marketing campaign, Gunnidhi Singh Sareen, VP- Advertising and marketing, Head Digital Works stated, “Each festivals and cricket have an enormous sentimental worth connected to them, for the folks of our nation. These are occasions when folks throughout age teams and cultures come collectively to have a good time the spirit of victory. With it being the vacation season folks love spending a while entertaining themselves. With the 2nd version of our ‘Chalo Saath Khelein’ marketing campaign, our focus is to enchantment to this vibe of togetherness. With Shah Rukh speaking about enjoying collectively, I’m assured we’re hitting the candy spot. ”
Commenting concerning the new marketing campaign, Shah Rukh Khan talked about, “A23 all the time has a singular stance on how one can image the enjoyment of enjoying together with your family and friends which everybody will witness in these advertisements. Working with them on the brand new ‘Chalo Saath Khelein’ marketing campaign was as enjoyable as truly enjoying on-line video games on the A23 app. ”
Since 16+ years of being the flag bearers of the web skill-based gaming trade in India, A23 has constantly offered a wealthy and interesting gameplay expertise to its customers. The new marketing campaign will assist encourage customers to get pleasure from the identical unparalleled expertise with their pals by enjoying collectively on-line on the app. A23 continues to drive its narrative of ‘Chalo Saath Khelein’ and really believes that gaming is without doubt one of the most participating technique of leisure.
Learn: Apple improves the iPad Professional fashions with the M2 CPU and Apple Pencil hover