The small residence home equipment section, which incorporates Water Purifiers, Vacuum Cleaners, Juicer Mixer & Grinders, Microwave and others, is witnessing elevated adoption amongst Indian households, significantly post-COVID-19 pandemic. This demand is pushed by a number of things together with a busy city way of life, an increase within the variety of nuclear households and technological enhancements which assist prospects accomplish day by day duties in much less time. This pattern is predicted to additional achieve acceptance throughout the upcoming festive season and Flipkart’s Massive Billion Days occasion.
In line with insights from Flipkart, the demand for small residence home equipment has elevated by 25% within the January to July interval this yr as in comparison with the identical interval final yr, indicating sturdy buyer intent to personal home equipment which make their lives simpler. Amongst different components, this has additionally been enabled by Flipkart’s product change assemble which permits prospects to switch their outdated merchandise with new ones and has witnessed 82% development within the adoption of the assemble from January-July this yr over the identical interval final yr. Whereas metros reminiscent of Bangalore and Chennai account for greater than 50% of general product change, tier 3 cities and past together with Ernakulam, Thrissur, and Trivandrum are registering 4x development, outpacing their metro counterparts.
Hari Kumar, Vice-President, Giant Home equipment at Flipkart stated, “As prospects right this moment are more and more adopting completely different units of home equipment to make their lives simpler and give attention to extra productive actions, small residence home equipment are occupying bigger areas in Indian households. To fulfil this evolving want of shoppers, we’ve got considerably expanded our choice with a 10x development since final yr and have enabled product change for a variety of home equipment to allow prospects to improve to a greater variant of the product whereas making it an inexpensive buy. It will play a key function in providing a seamless and inexpensive e-commerce expertise to thousands and thousands of our prospects within the upcoming festive season and the Massive Billion Days.”
To cater to this rising demand, an growing variety of manufacturers and sellers are additionally getting into this section with over 27 new entities making obtainable their merchandise on Flipkart in 2022 over final yr, witnessing an 81% improve. That is enabling shoppers to entry home equipment with new and enhanced options reminiscent of robotic vacuum cleaners, contact mixer grinders and so forth and consists of new and rising manufacturers reminiscent of Mi, Havells, Preeti, and Butterfly.